Amaro Bomba Carta starring in a new TV commercial and social campaign
Throughout the summer, Amaro Bomba Carta will be the protagonist of an advertising campaign on Videolina, La7, Sky and on the company’s Facebook and Instagram channels. Through these platforms, the brand can interact directly with consumers, share behind-the-scenes content and create a community around the love for Amaro Bomba Carta.
The central message of the campaign revolves around the idea that Amaro Bomba Carta encapsulates the very essence of Sardinia. This is achieved through the combination of wild Sardinian plants and strawberry tree honey, essential components in the production of the bitter. The spot highlights the scents and flavours of the drink, evoking the sensory experience consumers can expect when they taste it.
“To describe Amaro Bomba Carta, we chose to emphasise the aspects that make this product unique and different. The value of our otherness” – emphasises Elio Carta, CEO and master distiller – “The bottle of Amaro Bomba Carta, with its packaging reminiscent of a molotov cocktail, is an ironic reinterpretation of our name, also because whoever tastes it understands that it is an explosion of Sardinian scents and flavours”.
The commercial was made by Mario Giua Marassi, director and director of the creative agency Go To Net Studios.
The commercial on Youtube channel.